![Nokia Lumia 720](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEfPiwdZtMVZKAiZuZY7Q8xkmPfCO6KAmq9REhTNqqvEEO5wW8GeKeaFnl3tH5f0egUJhDB6gCKVkyd68I_Y8ccmgIjxCV3eeiFrl2xFNZhi7xqwW4RpdksMeLKhMqGZrUPPfZa1sXw1Q/s1600/nokia-720-review.jpg)
Couple of years back, Nokia, the once dominant king of the hill never thought it could be dethroned by then fledgling Samsung and a brand new player in the cellular market – Apple. However, all that changed quickly when the smartphone market was hit with a barrage of iOS and Android powered devices that featured multicore processors, multi-touch HD screens and cutting edge software that allowed users to connect to the internet with blazing fast 3G networks. After dominating the cellular industry for more than a decade it was time for the Finnish telecom giant to either bite the dust or rethink its strategy. Fortunately the fledgling company decided to do the latter.
After a string of unsuccessful phones and bad policies that nearly put them out of business, Nokia decided to form a strategic partnership with software powerhouse Microsoft in an attempt to completely overhaul mobile computing experience for their loyal customers. Microsoft's slick new tiled based operating system titled Windows Phone 8 has now found its way onto the critically acclaimed Lumia lineup of smartphones.
In a bid to capitalize on their newfound success the company has made a brand new addition to their smartphone family. Nokia has added the newly released Lumia 720 to their current lineup of devices to further build up on the momentum and establish a strong foothold in the cutthroat smartphone market. Here's a look at Nokia's newest smartphone and what it has to offer:
Design
Regardless of how intuitive the software is or how efficient the hardware is the first thing consumers want is a slick design that stands out and is instantly noticeable. Fortunately, as compared to its premium 920 counterpart, the 720 features a slimmer waistline. The welcome weight shed enhances the handsets sturdy design all the while reducing its weight to128 grams.![Nokia Lumia 720](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWxbBcGAJnl0lK9LX5MKJJyKcpEaO2sMIFfS5mvtRR9d0JUJ6xcEZ8hyphenhyphenT5ZWN0Lv6MVWcbKPUVgJ5UE5yEJ9y7jbQyseonvwis0EzTzyv0quDpRTaArf5lfa3UdPwjjUN6Mf1XohlmlJQ/s1600/nokia-720-side.jpg)
The polycarbonate body is similar to the one found on the Lumia 920 but due to a slimmer design looks cooler on the 720. When it comes to design and build quality this phone is definitely a head turner, one you won't mind being seen with.
Display
Equipped with a 4.3” multi-touch screen; the Lumia 720 comes with ClearBlack IPS LCD of WVGA resolution. This might seem a little odd especially when all rival phones boast of a 1080p screen. However, Windows Phone 8 does a great job of hiding this relatively low pixel density which stands at 217ppi. The display features the newest Corning Gorilla Glass 2 technology to protect against scratches and enables a flawless viewing experience for the user.Hardware
Armed with a 1 GHz dual-core processor which works seamlessly with the Windows Phone 8 operating system, the Lumia 720 offers a smooth and snappy browsing experience for its users. The phone features an internal storage of 8 GB which is bit of a disappointment but can accommodate several size hungry apps including Nokia spy software. The inclusion of a microSD slot, however, more than makes up for this shortcoming and can increase the total available storage to a staggering 64 GB.Conclusion
Faced with stiff competition from the likes of Apple and Samsung; the Lumia 720 maybe a midrange device, but with Windows Phone 8 powering its core, the smartphone is fully capable of delivering a stellar user experience. With additional features like wireless charging, fancy flip covers for personalization and a 6.1 megapixel camera featuring Carl Zeiss optics this particular smartphone is sure to develop a loyal following and become a fan favorite.Author: Jessica writes articles about techonology. For more of her articles check mobistealth website for their blog section. She tweets @jcarol429